This is perhaps an obvious one. However, poor planning is the number one reason you might not have a successful trade show. It’s important you and your crew are informed of the show’s schedule, this way you’re on top of everything and have the tools to have a smooth exposition. Additionally, identify what you want to get out of this fair. Perhaps you’re planning on catching a bigger audience so you might need to print a lot of graphics, prepare a presentation, have an attractive roll up banner, and more. Maybe you’re promoting a product, so your crew must be beyond knowledgeable about this product. Whatever the reason may be, being ready will give you a confidence boost. Also, make sure your existing audience is well aware of your presence on this expo.